New Research Highlights Gender-Based Variations in Dental Care Approaches
Maintaining a healthy and beautiful smile is an essential part of daily self-care, yet men and women approach oral hygiene differently. A recent study conducted by IQS Research, commissioned by Oclean, highlights that women tend to be more consistent with their dental care routines, while men prioritise functionality and efficiency.
To celebrate International Women’s Day, Oclean is sharing insights from the study and offering expert advice on how individuals can optimise their oral hygiene based on their habits and preferences.
Women Are More Consistent in Their Oral Care Routine
The study found that women are significantly more diligent about their oral hygiene than men.
- Only 33% of women admitted to occasionally forgetting to brush before bed, compared to 45% of men.
- In the morning, 22% of women forget to brush, whereas this figure is 37% among men.
- Women are also more proactive about replacing their toothbrush or sonic brush head, with 65% doing so every three months, compared to just 44% of men.
This habitual consistency contributes to better overall oral health and reduces the risk of dental issues such as cavities, gum disease, and plaque buildup.
Women Value Fresh Breath and Aesthetics More
While oral hygiene plays a crucial role in overall health, women also prioritise aesthetic benefits such as fresh breath and a bright, confident smile.
- Women believe that good oral hygiene enhances self-confidence, making them more likely to maintain regular dental check-ups and preventive care.
- They also pay closer attention to fresh breath, viewing it as a key factor in personal and professional interactions.
Men and Women Have Different Priorities When Choosing a Toothbrush
When selecting a toothbrush, men and women have distinct preferences based on their approach to oral care.
- Women focus on ergonomic design, preferring medium-soft bristles for a balance between gentle gum care and effective cleaning.
- Men value durability, advanced technology, and cost-effectiveness, often prioritising high-tech features over comfort and design.
- While 75% of women look for a toothbrush that is both effective and gentle, men prefer functional solutions that require minimal effort.
Oclean X Ultra: The Smart Toothbrush for All
Despite these differences, both women (87%) and men (79%) agree that a toothbrush like the Oclean X Ultra meets their expectations.
The Oclean X Ultra sonic toothbrush offers a combination of powerful cleaning technology and gentle care, ensuring a customised experience for all users.
Key Features of Oclean X Ultra:
- AI-powered voice guidance helps users optimise their brushing habits.
- TurboClean algorithm and real-time feedback encourage better oral care practices.
- Pressure warning system prevents gum damage—if excessive pressure is applied, the toothbrush’s base ring lights up red.
- Intelligent brushing reminders ensure even cleaning and reduce overbrushing.
- MAGLEV 3.0 motor delivers up to 84,000 movements per minute, removing 70% more plaque than standard models.
- On-screen feedback analyses eight areas of the mouth using a 6-axis gyroscope for a detailed oral hygiene assessment.
- Advanced FlexiFit brush head reaches difficult areas, providing a comprehensive clean.
- The built-in smart display allows users to monitor their brushing performance in real-time.
Elevate Your Oral Hygiene Routine with Oclean X Ultra
As dental habits vary across genders, customised solutions like the Oclean X Ultra cater to everyone’s oral care needs. With its cutting-edge features, this smart toothbrush makes it easier than ever to maintain a healthy, confident smile.