LILYSILK, a leading brand in luxurious, sustainable silk products, is marking the third anniversary of its collaboration with TerraCycle®. Since the start of the partnership in November 2021, the initiative has successfully recycled over 2,385 pieces, totalling 1,404.5 pounds of textiles. To celebrate this achievement, LILYSILK is launching an upgraded no-waste recycling program that offers customers exclusive benefits, including loyalty points, discounts, and special rewards for their eco-conscious actions.
A Unified Vision for a Greener Tomorrow
Tom Szaky, Founder and CEO of TerraCycle®, shared his enthusiasm about the partnership: “Celebrating three years of collaboration with LILYSILK showcases what is possible when two like-minded organisations work together towards a common goal. Our joint efforts have empowered consumers to recycle textiles responsibly, contributing significantly to waste reduction.”
Through the initiative, LILYSILK customers can easily participate by registering on TerraCycle’s platform, packing their unwanted LILYSILK textiles, and sending them via prepaid shipping labels. These textiles are then cleaned, sorted, and recycled into raw materials that are repurposed into items such as mattress fillers, pet bedding, and sports equipment—helping keep valuable materials out of landfills.
Customer Impact and Stories
The success of the programme is highlighted by the positive experiences of LILYSILK’s customers. Denise Stovall, a long-time supporter of the brand, explained, “I was delighted to take part in the LILYSILK recycling program. It’s a simple yet powerful way for us all to contribute to sustainability and care for our planet.”
Aida G., another participant, echoed similar sentiments, saying, “I believe strongly in the importance of sustainable fashion. Recycling my LILYSILK products gave me a real sense of pride and responsibility, knowing I was contributing to a resource-efficient system that values ecological sustainability.”
Exciting New Rewards and Special Offers
To celebrate three years of successful partnership, LILYSILK is expanding the rewards for those who participate in its recycling initiative. Now, customers will receive 100 LILYSILK points and a 12% discount on their next order for each shipment they send. Additionally, customers will also earn TerraCycle Recycling Rewards points, which can be redeemed as charitable donations, enabling them to support causes that align with their values while further promoting sustainable practices.
From January 1 to March 31, 2025, customers who recycle LILYSILK products that cannot be donated will also receive a complimentary Re-LILYSILK Pillowcase with their next purchase, adding even more value to their recycling efforts.
Sustainability at the Core
David Wang, CEO of LILYSILK, reflected on the company’s ongoing commitment to sustainability: “The third anniversary of our partnership with TerraCycle® marks a significant milestone on our journey toward a greener future. We are deeply grateful to our customers for their unwavering support, and we are excited to welcome even more participants to our recycling initiatives. Each effort, no matter how small, is a step towards a more sustainable tomorrow.”
The continued collaboration between LILYSILK and TerraCycle® highlights the brand’s dedication to reducing waste, recycling textiles, and creating a more sustainable fashion ecosystem. By taking part in this program, LILYSILK customers are playing a vital role in promoting eco-conscious practices and encouraging others to contribute to a circular economy.