This festive season, The Hain Celestial Group, Inc. (Nasdaq: HAIN), a global leader in health and wellness, reinforces its commitment to making a difference through partnerships with Action for Children and FareShare. The collaboration features on-pack promotions aimed at alleviating food insecurity, a pressing issue impacting one in six people in the UK, including 3 million children, according to The Food Foundation.
Elevating Holiday Impact with Strategic Partnerships
Hain Celestial’s purpose to inspire healthier living extends beyond its better-for-you brands to helping vulnerable families during the holidays. Chris Jenkins, Global Impact Director, stated: At Hain Celestial, we believe real change occurs when consumers unite with us to make a difference. We’re honoured to collaborate with FareShare and Action for Children, supporting their essential efforts to bring positive transform
The company’s initiatives showcase a dual focus on providing immediate support and fostering long-term partnerships to address food insecurity.
Ella’s Kitchen Supports Families Through Action for Children
Ella’s Kitchen, the UK’s leading baby and kids’ food brand, partners with Action for Children UK through a special holiday promotion. For every pack of limited-edition Sweetcorn + Carrot Melty Sticks sold, 30 pence is donated to the children’s charity. Funds help provide hot meals, warm clothes, or special gifts for children in need.
Last year, this initiative raised over £91,000, directly supporting Action for Children’s mission to ensure a safe and happy childhood for all young people.
Katherine Woods, Director of Fundraising for Action for Children, expressed her gratitude: “Ella’s Kitchen’s support helps us ensure more children and young people experience the safe and happy childhood they deserve.” The partnership aligns with Ella’s Kitchen’s values as a Certified B Corporation, ensuring positive social and environmental impacts.
Yorkshire Provender Joins Forces with FareShare
Yorkshire Provender, a leading UK soup brand, debuts its partnership with FareShare, focusing on hunger relief and reducing food waste. The on-pack promotion aims to fund 125,000 hot lunches for people in need. Customers can contribute further by scanning a QR code featured on the packaging.
This initiative builds on Hain Celestial’s global collaboration with FareShare, which has resulted in over 1.2 million meals donated since 2017. These contributions have supported nearly 4,000 charities and community groups across the UK, demonstrating the enduring value of the partnership.
Geoff Carroll, Commercial Manager at FareShare, emphasised the impact of the partnership: “Hain Celestial’s support helps us get good food to people who need it, making a significant difference.”
Broader Efforts to Combat Hunger
Hain Celestial’s dedication to fighting hunger spans beyond the UK. Earlier this year, the company participated in Walmart’s Fight Hunger. Spark Change. campaign, contributing $100,000 to support food-insecure communities in the US through sales of Garden Veggie Snacks.
Spreading Holiday Cheer
Hain Celestial’s holiday efforts not only provide tangible benefits for families but also engage consumers in meaningful ways to contribute to their communities. By connecting with customers through accessible and impactful campaigns, the company highlights the importance of collective action in combating hunger. With initiatives that bring smiles, warmth, and nourishment, Hain Celestial continues to champion its mission of healthier living for people and the planet.