e& UAE is poised to make a significant impact at GITEX Global with its latest technological innovations and achievements. Recently recognised as having the “World’s Fastest 5G Network” by Ookla, the company is prepared to showcase its cutting-edge advancements that reflect its commitment to AI-driven transformation.
Powering the Future with 5G Connectivity
Serving 12 million active users daily, e& UAE continues to lead the global connectivity landscape. The company’s 5G network plays a crucial role in enabling artificial intelligence (AI) by facilitating seamless data transfers and providing fast access to cloud resources. “AI requires a robust infrastructure that integrates hardware, software, and networking to support intelligent systems,” explains Masood, a key leader at e& UAE.
AI at the Heart of Innovation
Artificial intelligence has become a fundamental component of e& UAE’s strategy for innovation. Over the years, the company has integrated AI into its core operations, driving efficiencies and enhancing customer experiences. “AI represents a transformative force that has the potential to revolutionise the way we interact with technology,” says Masood. This forward-thinking approach will be prominently displayed at GITEX Global.
Showcasing Revolutionary AI Solutions at GITEX
At this year’s GITEX Global, e& UAE will unveil its latest advancements in AI technology. From smart home solutions to immersive augmented reality experiences, the company is ready to demonstrate how AI is deeply embedded within its operations, streamlining decision-making processes and elevating service delivery.
Pioneering the Digital Future
e& UAE has evolved beyond its traditional telecommunications roots, emerging as a leader in the digital transformation space. Last year, the company introduced EASE, the world’s first autonomous telecom retail experience, which was showcased at GITEX. Since then, the concept has expanded significantly, reinforcing e& UAE’s dedication to leveraging AI to create customer-centric solutions.
Advancing 5G Capabilities
This year’s GITEX will also be the platform for e& UAE to showcase its latest developments in 5G technology. A highlight of the event will be the introduction of the Hologram Customer Service Avatar, which promises an interactive, ultra-high-definition experience for users. The avatar will be capable of real-time interactions, enhancing customer service in a revolutionary way. Additionally, the company will present its 5G New Calling technology, which features visualised voice calls, real-time translation, and multimedia enhancements during conversations.
Driving the 5G Era Forward
Building on its previous GITEX successes, e& UAE will also highlight its achievement in deploying the fastest 5G-Advanced speeds, reaching up to 62Gbps, and becoming the largest 5G-Advanced commercial network in the MENA region with over 1,000 operational sites. This milestone signifies the dawn of the 10G era, which promises unparalleled speeds and ultra-low latency for enhanced digital experiences.
Expanding Strategic Partnerships
At GITEX Global, e& UAE will not only showcase its technological prowess but also announce strategic partnerships designed to further its vision of a smarter, AI-powered future. The company’s 5G private network deployment for ADNOC in the oil and gas sector is a prime example of this commitment. Now, e& UAE is expanding its reach into other industries, fostering innovation across multiple sectors.
Building an AI-Driven Ecosystem
“The success of AI, IoT, and 5G depends on creating an ecosystem of innovation,” says Masood. “We are actively collaborating with tech giants, startups, and government entities to develop solutions that align with our vision of a smarter, more connected future.”
A Vision for Next-Generation Connectivity
Looking ahead, e& UAE is also working on the next generation of connectivity with its 50G-PON technology, which will dramatically increase internet speeds and capabilities. This innovation will deliver greater capacity for consumers and businesses alike, setting the stage for the next phase of digital transformation.
Committed to Excellence and Growth
“As we continue to evolve beyond traditional telecom, our mission is to drive growth, create new opportunities, and positively impact the communities we serve,” says Masood. “We are tailoring our services to meet the diverse needs of our customers and building a stronger, more connected society.”
e& UAE’s leadership in mobile and broadband speeds, as recognised by Ookla, is a testament to its contributions to the UAE’s digital progress. “We are proud to be part of this journey, supporting the nation in its drive towards a smarter, more connected future,” concludes Masood.
